Find the leaks before you scale.
An independent, line-by-line review of your ad accounts, tracking, and funnel, with a scorecard and a prioritized plan to fix what's costing you money.
Six areas. Graded.
We review Google Ads, Microsoft Advertising, Meta, TikTok, and native accounts on networks such as Taboola, Outbrain, and MediaGo, along with the tracker, analytics, and pages behind them.
Account Structure
- Campaign and ad group organization
- Budget distribution and pacing
- Bid strategies and settings
- Naming conventions and labels
Tracking & Attribution
- Conversion actions and values
- Pixel, API, and postback health
- Duplicate or missing conversions
- Attribution windows and models
Spend Efficiency
- Search terms and negatives
- Placements, sites, and apps
- Audience and geo waste
- Device and time-of-day performance
Creative & Pages
- Ad copy and creative fatigue
- Message match with landing pages
- Page speed and mobile experience
- Form length and friction
Policy & Compliance
- Claims and restricted content
- Special ad category settings
- Disclosures and business details
- Consent language on forms
Offer & Funnel Economics
- Payouts and break-even CPA
- Conversion rate by step
- Lead quality and return rates
- Room to scale profitably
A plan, not just a list.
Audit scorecardA grade for each area with the evidence behind it.
Wasted-spend estimateWhere the data allows, how much spend went to non-converting traffic.
Tracking fix listExactly what's missing, duplicated, or misattributed, and how to fix it.
Prioritized action planQuick wins first, then structural changes, ranked by impact and effort.
Walkthrough callWe review the findings with you and answer questions.
- Two conversion actions counting the same lead
- Placements with spend and zero conversions
- Landing page missing business details
- Broad match terms without negatives
Illustrative example. Every audit is specific to your accounts.
Four steps. No disruption.
Access
You grant read-only or analyst access to ad accounts, analytics, and your tracker.
Review
We go line by line through structure, tracking, spend, creative, and policy.
Report
Scorecard, findings, wasted-spend estimate, and prioritized action plan.
Walkthrough
We walk you through the findings and the options for fixing them.
Typical timing for most accounts; larger or multi-platform accounts may take longer. We make no changes to your accounts during an audit.
Common questions.
What access do you need?
Read-only, analyst, or standard viewer access is enough for most platforms. We'll send step-by-step instructions for each account.
Will you change anything in my accounts?
No. An audit is a review only. Any changes happen afterward, and only with your approval, whether we implement them or your team does.
What does an audit cost?
Pricing depends on the number of platforms, accounts, and the size of the spend. We'll confirm scope and price in writing before we begin.
Do I have to hire you afterward?
No. The action plan is yours to keep and use however you choose.
Is my data kept confidential?
Yes. Account data is used only to perform the audit, handled as described in our Privacy Policy, and never shared with other clients.
Want a second opinion on your accounts?
Tell us which platforms you run and roughly what you spend. We'll confirm scope, timing, and next steps.