If it isn't tracked, it didn't happen.
We connect every click to its cost, its conversion, and its revenue, so budget decisions are based on profit by source, not platform estimates.
How a click becomes a number.
A unique click ID travels with the visitor from ad to conversion, then comes back with the revenue attached.
Ad Click
A visitor clicks your ad on search, social, or native.
click_id={clickid}Tracker
The click gets a unique ID plus source, campaign, and creative data.
sub1=source&sub2=adLanding Page
The ID follows the visitor through the pre-sell or lead page.
?cid=8f2a…Offer / Form
The lead or sale happens on the offer, form, or store.
lead_id=10442Postback
The conversion and its revenue post back server-to-server.
postback?cid=…&payout=…ROI Report
Cost and revenue meet at the click level: profit by every source.
ROI = (rev − cost) ÷ costA tracking stack you can trust.
Click IDs & sub-IDsSource, campaign, ad, placement, and keyword passed on every click.
Server-to-server postbacksConversions and payouts reported from the offer, buyer, or CRM, not just the browser.
Conversion APIsServer-side events sent to ad platforms with de-duplication.
Invalid traffic filteringBot, duplicate, and suspicious clicks flagged and excluded from reporting.
ReconciliationTracker data checked against network, buyer, store, and CRM reports.
Illustrative dashboard. Sample figures, not client results.
Profit at every level.
Blended numbers hide winners and losers. We break performance down until the decisions are obvious.
| Level | What you see | Typical decision |
|---|---|---|
| Traffic source | Spend, revenue, ROI by network or platform | Where to allocate budget |
| Campaign | CPA, EPC, conversion rate, profit | Scale, hold, or pause |
| Placement / keyword | Cost and conversions by site, app, or search term | Block lists and bid changes |
| Creative & angle | CTR, conversion rate, and ROI by ad | Which angles to iterate |
| Landing page | Conversion rate and EPC by page variant | Which page wins the split test |
| Offer / buyer | Payout, approval or return rate, net revenue | Which offers deserve traffic |
Run your numbers.
Plug in spend, cost per click, conversion rate, and payout to see CPA, EPC, profit, ROI, and your break-even conversion rate.
Estimates only. Real results depend on traffic quality, approval and return rates, and many other factors.
Speak the same language.
| Metric | Meaning | How it's calculated |
|---|---|---|
| EPC | Earnings per click | Revenue ÷ clicks. Shows what each click is worth so you know how much you can afford to pay for it. |
| CPA / CPL | Cost per acquisition or lead | Spend ÷ conversions. The cost of each lead, sale, or action. |
| CR | Conversion rate | Conversions ÷ clicks. Often the fastest lever for lowering CPA. |
| ROAS | Return on ad spend | Revenue ÷ spend. A ROAS of 3.0 means $3 back for every $1 spent. |
| ROI | Return on investment | (Revenue − spend) ÷ spend. The percentage profit or loss on ad spend. |
| Profit | Net from advertising | Revenue − spend, by source, campaign, placement, and creative. |
Not sure your numbers add up?
We'll review your current tracking setup and show you where data is missing, duplicated, or misattributed.